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Core Strategy and Messaging Framework
Core: As MAP our purpose is to provide the students of Miami with events organized by us, with the goal to give students a memorable and fun college experience. Messaging: MAP wants to entertain and make the students have fun in their down time, this is done by aggressive marketing which is how they get…
3.5 Messaging Frame Work
The passage in the book is the author try to explain the importance of messaging framework, the difference it has from the core strategy statement, and why they try to tailor their messaging framework from the user’s perspective. The author lays out three important concepts to follow when making a framework, specifically using the framework…
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Alex Young 