3.5 Messaging Frame Work

The passage in the book is the author try to explain the importance of messaging framework, the difference it has from the core strategy statement, and why they try to tailor their messaging framework from the user’s perspective. The author lays out three important concepts to follow when making a framework, specifically using the framework when making decisions about the content you produce. I’ll elaborate more on that because that key word also has relevance to the quote I pulled. “One of the reasons I like to write the framework from the user’s perspective…it’s a nice foil to the core strategy statement.” This builds off of the key concept I mentioned before because if the messaging framework applies to the content that is produced, which is written from the user’s perspective, then you are practically creating content your user’s want. This sometimes might not always be a good thing as sometimes user’s can be wrong, but that ‘s where the core strategy statement comes in to provide logic on the business side of things. This adds a great synergy from production, to user response, to company values, things remain balanced. Most companies lack one or two of these key concepts that cause them to either fail or never improve their “successful” product.