Core:

As MAP our purpose is to provide the students of Miami with events organized by us, with the goal to give students a memorable and fun college experience.

Messaging:

1. MAP wants to entertain and make the students have fun in their down time, this is done by aggressive marketing which is how they get all the students to show up to the event.
2. As MAP our goal is to keep the students of Miami informed and entertained with the events we organize around campus in our social media and in-person pass outs

The passage in the book is the author try to explain the importance of messaging framework, the difference it has from the core strategy statement, and why they try to tailor their messaging framework from the user’s perspective. The author lays out three important concepts to follow when making a framework, specifically using the framework when making decisions about the content you produce. I’ll elaborate more on that because that key word also has relevance to the quote I pulled. “One of the reasons I like to write the framework from the user’s perspective…it’s a nice foil to the core strategy statement.” This builds off of the key concept I mentioned before because if the messaging framework applies to the content that is produced, which is written from the user’s perspective, then you are practically creating content your user’s want. This sometimes might not always be a good thing as sometimes user’s can be wrong, but that ‘s where the core strategy statement comes in to provide logic on the business side of things. This adds a great synergy from production, to user response, to company values, things remain balanced. Most companies lack one or two of these key concepts that cause them to either fail or never improve their “successful” product.

As MAP our goal is to keep the students of Miami informed and entertained with the events we organize around campus by being aggressive and respectful.

Rhetorical Functions article is expressing how hashtags are used as a tool for rhetorical genres. While the other article explains the technical use for a hashtag and focuses on the Rallying aspect of hashtags as rhetorical genres. #SimpleButEffective.

Tweeting Disaster article specifically talks negative uses of hashtags, but highlights good parts like when New Zealand Earthquakes that devastated thousands, thanks to a hashtag people were able to receive information quickly as they were recovering. #GoodandBad.

The Tweeting Disaster article had a good quote about making sure people are not replaced with machines, in regards to monitoring disasters like in New Zealand to make sure the word gets out. #OnlyHumansDo

I got a nice understanding on how hashtags relate to rhetorical genres in the first article as it helps categorize different uses. I found this article to be more eye-opening as it is a good thing to refer to as a designer of media. #KnowYourHashtag

Reading in a webtext format makes it feel easier, because reading shorter pages trick the mind into reading faster and more efficiently regardless of the amount of pages. It’s one of the reasons book are printed to be smaller and text in those books to be larger, or at least those are the book that appeal to me. What I took away from the reading, however, was an interesting statement mentioning that in 10 years the delivery of concepts and such will be reconstructed. Which got me thinking on how through the Internets growth and change in language, trends, and so on one thing has remained consistent. Remixing! I see it all the time on Twitter, TikTok, Instagram, Facebook, Reddit, etc., take something popular and spin it to something new and hope it sticks.

What the author is trying to say with their heuristic questions, is to take what plan to compose or post to what where platform and make sure all bases you want to cover with your post are covered in said post. Basically think about what your going to compose and make sure it has the impact you want. Where as Wysocki’s ideals were about what platform to use so the message or impact you want to covey is not only better understood because of the platform you chose to post it on, but how the visual aspect of the platform can help emphasize that. This may help in finding the right platform to post on, but not what to actually post and how much that post will actually impact what you want. Today, however, numerous things need to be taken into account in addition to these two authors ideas. Two thing of note I will mention are ‘not thinking about it’ and when to properly take backlash/criticism. First, what I mean by ‘not thinking about it’ is the idea of just kind of posting whatever random and outrageous thing that’s on your mind. This kind of mind set works best for personal accounts or ones trying to convey a personality, for example posting “Do I have to watch the 53 other super bowels to get this one, or is it a new story line.” Something like that is just a clever/nonsensical post that got a lot of attention. Second if you think too hard on how others will react to what you post you should not be posting on the internet in the first place. What I mean is that nowadays any post made, especially by a company of sorts, will be met with at least some negativity or criticism. What’s important is to recognize when that criticism is justified and should be addressed. Making an apology post because one person didn’t like it is ridiculous, intern calling that one person out and being hateful towards them is no good either. This time on the internet is a time of extremes and sadly many people are toxic enough to try and lash out at anything they can, recognize these kinds of people to make sure they don’t egg you on.

The main purpose of the article is to make sure what you post has the impact that your looking for, while also being considerate of how this might effect others positively and negatively. Kairotic inventiveness, while not immediately mentioned in the article until the end, incorporated an overall theme of the article in my mind. The whole idea is that you should think of what your about to write and share with the world before you do it, this felt like the overall goal of this reading. I can’t pin down an exact quote because the majority of this section talks about it, but when the author mentions re-composition on Twitter. This stuck out to me because I think it goes deeper, they mention that twitter allows for people to retweet a post that gets popular, giving credit to that person who made the post originally and getting them more recognition. On the other hand though, sometimes when something is said and get popular on one platform, another user of another platform will “re-composition” it for their own. So while I think they mean that re-composition in the twitter sense means that your post is getting more attention thanks to how twitter spreads its popular tweets, I find it kind of funny how that can also happen if someone uses that same post on another site without crediting the original. This reading was a good incite into how much we have evolved when it come to posting things on the internet. While I still agree with most of what the author mentioned, I do think that some aspects of how people act on the internet, with the whole anonymous vibe, can definitely rendered some of the questions they mentioned pointless.

The authors three-tier analysis approach is to ask the reader to: name the visual elements in a text, name the design relationship among those elements, and to consider how these elements connect with different audiences, context, etc. When naming the visual elements one considers format, texture, color, type of text used, and overall visual appeal. How this translates to use between platforms depends, Twitter, Facebook, and Tumblr for example have a blue color scheme for their website. Blue is usually a calm and welcoming color, indicative of Facebook, Tumblr, and Twitter’s welcoming attitude to new users. The format of Twitter and to some extent Tumblr is simple and easy to manage making it the preferred platform for younger consumers, while Facebook’s more complicated and less mobile friendly format tends to draw in older consumers. Sometimes the relationship between those elements is what draws users of the platform back on a consistent basis. Instagram is more of a visual platform for social media, that’s why its colors are more vibrant and expressive while the format favors images over text. The mobile format is the biggest culprit of this, if you ever used Instagram on your phone you’ll notice how small the text under the images are verses how much more space the image takes up each post. These collection of elements don’t seem to be important at first do to us as humans getting use to the same format over time. However, while some might not realize the importance of these visual elements to a site, some examples say otherwise. Either in 2019 or 2018 Reddit changed the color and look of the up-vote button and certain sub-Reddit decided to cause a little uproar about it because it detracted to what they were used to. Similarly in 2011 Instagram changed their logo from a camera to the more well known collection of shapes that you see on your phone. In addition to a large overall of the format of both the website and mobile app people were not having any of this change. Again in 2006 a site much like Reddit called Dig (which was Reddit before Reddit got popular) release a new update that overall the entire site, the user saw what this update would entail and strongly protested against it, but Dig released it anyway. This then cause the entirety of the Dig community to move to Reddit over the subsequent month. These are just a view examples as to how much of an impact the visual medium of a website can effect who uses it.

The author wants to convey the importance of the format and visual appeal of websites and social media. The three points the author uses for what readers should consider when analyzing a website is a key point. While I believe this crucial in designing a website or social platform, it can different for more well established social platforms or websites, depending on their purpose to the individual. The quote used to describe the use of color across cultures peeked my interest, “in China, the traditional color of a bride’s clothing was scarlet and the color of mourning was white.” I like this example because if shows how the use of color can potentially alienate or welcome certain parts of the world to the website you are trying to create. I mentioned before how well established platforms can go through an overall nowadays and see no change in the the user base. This is more apparent in stuff like social media platforms and search engines/information hubs. Social media platforms not only are owned by one or two larger monopolies, there are also few of them that are used on such a large scale like Twitter, Instagram, Facebook, Reddit, Snapchat, YouTube, etc. Most people do not go out of their way to look for new social media on the internet. Same can be said about search engines, Google is by far the most popular and most used, even if we are to consider users of Yahoo and Bing into account that is still only three well-known and used search engines. On top of that some websites that offer information for research purposes, not articles, the visual aspect is usually over looked by those try to get information fast and easy. While I agree with the authors claims, I see it more fitting for starting out companies creating websites or individuals verses pre-existing brands.

I believe the main point of the Platforms article was to explain that the types of social media platforms matter when trying to establish an online presence. More specifically the fact that these platforms have algorithms that promote or censor certain posts that could benefit the platform or are paid to do so. While the other article is explaining why all forms or writing is multimodal. Monomodal is something that Cheryl and Colin continued to mention and how it was not the inverse of multimodal, and when someone uses monomodal they are referring to how some writing structures restrict the mulitmodal type of writing. While the Platforms article explains the dangers of promoting and censoring posts and why it should pertain to what kind of platform you plan to use. “if you don’t like it hear, just leave,” this quote from the Platforms article further pushes the authors opinion, because depending on the platforms political standings anything controversial could be promoted or censored to the point of alienating certain people. No quote from the multimodal article stood out to me, but most of the article seemed repetitive and pointless. Almost to the point where I honestly didn’t understand the full message or point of the article outside of informing people about multimodal. While the Platforms Article was more interesting I think what they described is more surface level. For example, promoted content usually involves money in some way, while censored content could be a faulty algorithm. I believe a form of rules need be in placed for individual platforms, but not to restrictive as to monetize the internet in some way.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.